Privacy Policy

Backlight srl Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit backlightsrl.com.

PERSONAL DATA COLLECTION

When you visit the Site, we automatically collect certain information on your device, including browser data, IP address, time zone, and data from certain cookies installed on your device. In addition, as you browse the Site we collect specific information about the websites or search terms that directed you to the Site and how you interact with the Site. We define this automatically collected information as "Device Information."

We collect Device Information with the following technologies:

- "Cookies" are data files that are placed on your device or computer, and often include an anonymous unique identifier code. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

- "Log files" track actions that take place on the Site, and collect data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- "Web beacons," "tags," and "pixels" are electronic files used to record data about how you navigate the Site.

When we talk about "Personal Data" in this Privacy Policy, we refer to Device Information.

HOW DO WE USE YOUR PERSONAL DATA?

We use the Device Information collected (particularly your IP address) to check for potential risks or fraud and, more generally, to improve and optimize our Site (for example, by generating analytical data about how our customers browse and interact with the Site, and to evaluate the success of our advertising and marketing campaigns).

DISCLOSURE OF YOUR PERSONAL DATA

We share your Personal Data with third-party companies that assist us in carrying out the activities described above. For example, we use Squarespace for our website technology. Find more information about how Squarespace uses your Personal Data here: https://it.squarespace.com/privacy. We also use Google Analytics to analyze how customers use the Site. Find more information about how Google uses your Personal Data here: https://www.google.com/intl/it/policies/privacy/. If you wish, you can disable Google Analytics from here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also disclose your Personal Data to third parties to comply with applicable laws and regulations, respond to subpoenas, search warrants or other legal requests for data we receive, or otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative ("NAI") education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can turn off targeted advertising from here:

AMONG THE MOST COMMON LINKS:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://about.ads.microsoft.com/it-it/risorse/informative/annunci-personalizzati

In addition, you can explicitly opt out of some of these services by visiting the Digital Advertising Alliance's digital advertising opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices in the presence of your browser's Do Not Track signal.

YOUR RIGHTS.

If you reside in Europe, you have the right to access the personal data we hold about you and to request that it be updated, corrected, or removed. If you wish to exercise this right, please contact us through the contact details below.

In addition, if you reside in Europe, please note that we also process your data to fulfill any contractual obligations to you (e.g., in connection with orders you place through the Site) or otherwise to pursue our legitimate business interests stated above. In addition to this, please note that your data will be transferred to countries outside Europe including Canada and the United States.

DATA RETENTION

When you place orders through the Site, we retain Order Information in our records unless and until you ask us to delete that information.

CHANGES

We may update this Privacy Policy from time to time, such as to reflect changes in our procedures, or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy procedures, if you have questions, or if you would like to file a complaint, please email us at info@backlightsrl.com or contact us by mail at the following addresses:

Via Alessandro Volta 5
20876 Ornago MB Italy